Mission Statement

To maximize knowledge and resources to connect and inspire travelers with heartfelt, genuine life experiences.


To be the most respected travel planner for the region through unique products that resonate with travelers.

Core Values

Client First

We establish excellent rapport with clients to develop an intimate understanding of their travel needs, however diverse, in order to build our business, brand, and loyalty.

Commitment to Excellence

We follow the principles of superior service to achieve continual improvement in everything we do. 

Whatever level of performance achieved today, we know we can, and must, exceed it tomorrow.

We provide outstanding products and unsurpassed service that, together, deliver premium value to our clients. 

Good Citizenship & Sustainability

Ecological conservation and heritage preservation are at the heart of Experience NL. 

We strive to provide services and vigorously collaborate with industry partners that deliver the most responsible and sustainable travel practices wherever possible. 

We are proud of our strong values towards sustainability and responsible tourism.


Travel and tourism are constantly changing. We never stand still and we are never complacent. 

We must always embrace practical and proactive solutions to make travel more efficient, effective and accommodating.

We aim to always be a step ahead to help clients meet their changing needs and achieve their travel goals.


We are loyal and experienced employees who take pride in everything we do and provide enthusiasm about Newfoundland and Labrador in the context of social, cultural and physical environments. 

Honesty & Integrity

This is not simply a business venture, but a personal investment and as proud Newfoundlanders, our personal integrity is at the forefront. 

We believe in honesty and openness to develop close, mutually productive relationships with our suppliers and service providers. 

Our relationships are strong and they are built on trust, confidence and mutual respect. 

We work with those associates in ways that are good for their business, for Experience NL, and, most of all, for our clients.